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pbrayA friend is working with a new house publicist on their 2014 book release. For obvious reasons I will not name either friend or publisher, but the marketing plan seems to have missed the point that this essay was meant in jest Our Marketing Plan by Ellis Weiner.
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(no subject)
Date: 2013-10-19 03:10 am (UTC)(no subject)
Date: 2013-10-20 12:23 pm (UTC)I've seen multiple guides to getting published that urge unpublished authors to blog every day and build an online blog brand so they can use that to launch their book. And meanwhile I'm thinking "Maybe instead they should use their energy to write a book worth launching..."
(no subject)
Date: 2013-10-20 12:42 pm (UTC)If there's one thing working in the publishing industry for nearly two decades has taught me, it's that nobody really knows why anything anywhere in the process works or doesn't work (except for the machines and the code: those, we understand).
(no subject)
Date: 2013-10-20 05:38 pm (UTC)Dave