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A friend is working with a new house publicist on their 2014 book release. For obvious reasons I will not name either friend or publisher, but the marketing plan seems to have missed the point that this essay was meant in jest Our Marketing Plan by Ellis Weiner.

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Not knowing what works sometimes reflects on what we post on line. We post something that we think we be of enormous importance and draw comments from all over, and yet it appears that no one sees it. The next day we put up something trite, just to fill space, and the comments flood in. Go figure.
Dave